What the $&%# is Corporate Storytelling?
Glad you asked!
Every company—from sole proprietors to startups to multinational corporations—has a story. (Really.)
Every product, or service has a story.
Every brand has a story.
Corporate storytelling—the business of storytelling—means ...
- identifying your audience and hearing what they need (listening to their story);
- creating the product or service that meets that need;
- crafting a story that engages the audience with your company, product or service;
- and using that story to build brand relationships.
Do it right, and your audience—current and future customers—will help you develop that story. And they'll tell it to others.
So, hey! What's YOUR story?